Clarion Events has announced further expansion to its live event programme next year, with Manchester Central joining the line-up of shows.
Currently held three times a year at ExCel London in March, the NEC Birmingham in May, and Olympia London in October, The Baby Show is adding a new date and location to its programme with the new Manchester show from 14-16 April.
The addition highlights continued growth for the show after 21 years and the new location offers the opportunity to reach a new geographical market in the North West and local suppliers.
The current three live events welcome over 70,000 visitors across the year, and the new addition is set to increase that audience to 90,000. Again, The Baby Show will be investing in the visitor experience with a packed programme of expert talks on the Live Talks Stage and complimentary baby changing and feeding area.
Mallory Reynolds-Trout, show manager, said: “The Baby Show has helped over one million parents over the past 21 years and it is important that we continue to build upon the premium live shopping experience we already offer.
“By expanding into the North West, we can bring The Baby Show experience to parents within this and surrounding regions and continue to help many more families feel confident when making those big-purchase decisions.
“The Baby Show offers those who join us a unique visitor experience and all aspects of what is much-loved about our current UK shows will be replicated at the Manchester Central venue. We give parents the chance to discover a range of products and brands in person, giving them the opportunity to try before they buy, speak with and hear from the industry’s leading parent and baby experts and feel safe in the knowledge that The Baby Show is there to support them on the exciting journey that stretches ahead of them.”
Headline sponsor, Lidl, highlighted: “For five years, we have been the proud headline sponsor of Clarion Events’ three consumer baby shows. We are delighted to expand our sponsorship and announce that we will also be headlining the launch of The Baby Show Manchester Central.”