Nursery retailer Mamas & Papas is planning to expand its range of Next concessions with two new in-store branches set to open in the coming weeks, one in Manchester’s Arndale Centre and the other at Meadowhall Shopping Centre in Sheffield.
The new concession spaces will both offer a selection of the brand’s most popular lines, offering both new and expectant parents a wide range of parenting and nursery product, from strollers and bouncers to soothers and furniture.
Mamas & Papas has recently invested in its online business and range of new virtual services, with the opening of these new concession spaces forming a key part of the effort to develop a truly omni-channel experience as the brand looks to continue expanding and developing its presence.
“We’re committed to developing our omnichannel offering to support all new expectant partners through their journey ahead,” said Nathan Williams, chief operating officer at Mamas & Papas.
“That’s about carefully expanding our store portfolio with our strategic concession partner, Next, investing in new product development, supporting our thriving online business, as well developing our new virtual personal shopping services.”