Mamas & Papas partners with Kit & Kin

High street nursery brand, Mamas & Papas has expanded its eco-friendly offering, welcoming Kit & Kin to its line-up.

Co-founded by former Spice Girl Emma Bunton and Christopher Money in 2017, the range includes eco nappies, biodegradable wipes, nappy sacks and a reusable cloth nappy range, as well as starter kits and bundles for new and expectant parents.

Kit & Kin’s eco nappies are made with sustainably sourced, plant-based materials and have approvals from FSC, Allergy Certified and Dermatest, as well as being the first UK nappy brand in retail to launch recyclable paper packaging.

The brand’s wipes and sacks are 100% biodegradable, as well as being kinder on babies’ skin. B corp certified Kit & Kin also purchases and protects acres of rainforest, helping to maintain this vital ecosystem for generations to come.

The partnership follows a number of other eco brands introduced by Mamas & Papas last year, providing a platform for smaller sustainable brands to widen their availability on the high street including Plan Toys, Green Toys and Kabode Nursery Bedding.

The business has also launched several sustainability initiatives in the past year to accelerate its ESG strategy including a take-back scheme with charity Oxfam which aims to reduce the amount of clothing sent to landfill each year.

“The brand partnership with Kit & Kin has come at a perfect time for us as we continue to strengthen our commitment to working with and supporting a community of brands that place environmental and social solutions at the centre of their business purpose,” commented Sonia Kelly, product director at Mamas & Papas. “This strategy works hand in hand with Mamas & Papas own development roadmap which has been identifying and making ongoing changes in product sourcing, materials and packaging over the last two years in line with our wider company goals.”

Emma Bunton, co-founder of Kit & Kin, continued: “We are thrilled to announce our eco baby range will now be available at Mamas & Papas stores and online nationwide. With our shared commitments to values such as sustainability and community, the ethos of our brands truly align, making this partnership the perfect fit. It’s such an amazing opportunity for us at Kit & Kin to extend our retail presence, and to reach even more parents up and down the country.”

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