Leading UK nursery brand Mamas & Papas opened its first ever in-store concession in Next Home earlier this month, offering baby clothing alongside in-store services such as parenting classes and a car seat fitting service.
Based in Cribbs Causeway Retail Park, the new concession is the latest development in the brand’s retail portfolio, which saw it open two new concept stores last year and refurbish six of its existing stores.
“We identified Next as a strategic partner, not only to broaden our distribution and geographic reach, but also because we have a strong overlap between our shared customer base of expectant parents, new parents and grandparents,” said Mamas & Papas retail director, Steve Abse.
He continued: “We’re really looking forward to working with Next to strengthen their nursery furniture offering and to launch brand new categories, including equipment and travel, to their product range.
Further concessions are planned, but the locations have not yet been revealed.