Mamas & Papas launches free virtual ‘Parents to Be’ shopping service

Nursery and baby retailer Mamas & Papas has launched a free virtual personal shopping service for new and expectant parents along with an online community, ‘Parents to Be at Home’.

The nursery brand is offering both free online personal shopping appointments as well as virtual Parents to Be group sessions which will cover everything new mums and dads need to know about parenting essentials.

The move means that even though stores have begun to reopen, pregnant women – who are classed as a vulnerable group – will be able to gain both advice and inspiration without having to leave the house.

The online shopping experience will see expert personal shoppers in Mamas & Papas stores across the UK speaking directly to customers from the shop floor, answering questions and providing live video chat demonstrations on everything from car seats to pushchairs.

The online Parents to Be group events will give expectant parents access to live talks and Q&A sessions from expert speakers.

“There’s never been a more relevant time to embrace our community and be there for new and expectant parents,” said Alex Holt, marketing director. “Customers can chat to a real person, in a real store, and get an instant answer to any questions they have from the comfort and safety of their home.”

He continued: “These digital services will continue beyond the restrictions as they suit the needs of busy parents. Ultimately, it gives parents a different way to engage and shop with us.”

The latest initiatives form part of Mamas & Papas ‘Never Underestimate The Power of Community’ campaign, which has seen it develop a raft of online services and support networks for parents and parents-to-be, including a new partnership with the National Childbirth Trust (NCT).

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