Following the cancellation or postponement of a number of consumer baby shows, baby product company Mama Designs stepped up to organise an online baby show, offering a digital space for consumers to engage with brands, retailers and experts.
The free three-day event began yesterday (1 April) and will also be taking place today and tomorrow, giving parents the chance to discover more than 50 brands and products, shop for exclusive deals and hear from pregnancy and baby experts.
The event will also host live interviews with leading parenting and lifestyle influencers including Miss Amy Willerton – new mum and former Miss World and I’m a Celebrity contestant and Casey Batchelor, yoga expert and mum who will be providing a pregnancy yoga video.
“The first day of the show was a great success for all of the brands and retailers involved as well as supporting the new parents and parents to be,” said Keira O’Mara, founder of Mama Designs. “We don’t have plans for any more events in the near future but would not rule them out!”