Magic Light and Organix unwrap new Gruffalo biscuits

New no-junk biscuit has been specially created to be a healthier snack for toddlers.

Magic Light Pictures and The Gruffalo brand have teamed up with Organix for the launch of a new, no-junk biscuit which has been specially created to be a healthier snack for toddlers.

The crunchy cocoa and vanilla flavoured snacks come in fun Gruffalo and Mouse shapes.

The tasty deal – which is the first since Magic Light brought all of its licensing in-house – comes as The Gruffalo is celebrating its 20th anniversary with a range of high-profile activities.

“Youngsters love a tasty treat and they adore The Gruffalo, so what’s better than combining the two in these delicious biscuits?” said Daryl Shute, brand director at Magic Light Pictures. “We’re delighted to partner with Organix, who are committed to healthy and nutritious food that parents can feel good about giving to their little ones to help fuel their wonder.

“These Gruffalo biscuits are a tasty and perfect for taking on a fun family Gruffalo picnic.”

The Organix Gruffalo Biscuits are made from the best organic ingredients with no added salt and no artificial colours or flavours. They are also dairy free and vegan friendly. Each bag is less than 100kcal and complies with Public Health England guidelines on sugar for little ones.

Joie will be working with the United Nations Institute for Training and Research (UNITAR) as the global partner in child road safety....
Watchdog considering if deal would create a “lessening of competition within any market or markets in the UK for goods or services"....
Report calls for tougher regulation and greater powers of enforcement of online marketplaces....
Range of plush and role-play toys for brand due to hit shelves in January 2020....
The car seat expert will be designing its 100th child car seat to mark the UK's biggest road safety awareness event....
Independent retailers are asking for help promoting the 'backbone' of the nursery trade. ...
Get the latest news sent to your inbox
Subscribe to our daily newsletter