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Magformers UK expands with new Puzzly-Do toy launch

The new toy brand launches in the UK this spring with five Dubbl-Puzzls aimed at ages 3 and up.

Magformers UK is expanding its business, becoming the exclusive UK distributor for new toy brand, Puzzly-Do.

The range – which is aimed at ages three and up – arrives in the UK this spring with five Dubbl-Puzzls. These are themed jigsaws with illustrations on one side which can be flipped over to reveal a line drawing on the back.

Youngsters can use the ten felt tips included to colour in the reverse side.

The launch line-up contains five themed sets: Ocean Friends, Farm Friends, Forest Friends, My Sweet Shops and My Vehicles.

The sets are made using recycled and recyclable board and feature large, easy to handle pieces. There are up to six large puzzles in each box, meaning the sets can be shared by more than one child at a time to encourage interaction.

“This year I wanted to introduce a new toy line that offers high retailer margins, low SSPs, creative on-trend designs and is environmentally friendly – while maintaining our core values of being fun and educational,” explained David Kelly, md of Magformers UK. “Early reactions from retailers to Puzzly-Do! have been fantastic and I can’t wait to see the brand out in the marketplace alongside our ever popular Magformers and Stick-O sets.”

The company has also refreshed its 2021 Magformers line-up with several new sets and upgrades to its global bestselling Carnival and Wow sets. The WOW Plus and Carnival Plus sets – both featuring new detachable play characters – join the Cube House Penguin and Cub House Frog 20-piece play sets for this year.

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