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Magformers gearing up for Toy Fair

Company will unveil two preschool sets as part of new launches at London show.

Magformers UK is gearing up for a busy Toy Fair, with the company due to unveil two new preschool sets at the show later this month.

The magnetic construction toy specialist will launch the Animal Jumble 40-piece and Animal Jumble 60-piece sets at Toy Fair, which runs at London’s Olympia from January 22-24.

The sets are a mix and match of magnetic and non-magnetic Magformers pieces which enable younger children to make a variety of cute animals, including a chicken, lion, elephant, rabbit, kitten and deer.

The sets also allow preschoolers to progress through three different levels of construction – firstly making flat shapes, then stacking and then more advanced 3D modelling.

“Outside of growing our retail business, which is always important, I’d really like to create a buzz around the Animal Jumble sets at Toy Fair,” said Matt Donald, demonstration manager at Magformers UK. “I love them. We have a strong ‘My First’ collection for preschool children, but these new sets really are something unique in my opinion.”

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