Little Tikes unveils Little Baby Bum toy line

Range of plush and role-play toys for brand due to hit shelves in January 2020.

Following on from the confirmation earlier this year that Little Tikes has been named the master toy licensee for Little Baby Bum, the brand has revealed a range of plush and role-play toys will be launching in January 2020.

The exclusive toy line will feature Twinkle the Star, Buster the Bus and a Sing-Along Piano among other characters, all aimed at engaging and educating children through music and play.

Little Tikes has already launched the range in the US and is confident of enjoying similar success in the UK.

“We’re so excited to be bringing the magic of Little Baby Bum to the UK,” said Andrew Turner, acting head of marketing UK at Little Tikes. “It made perfect sense to collaborate with a brand that shares so many of our values in terms of encouraging educational and imaginative development through play.

“The initial launch will see eight products hit the shelves and we’re sure they’ll be a complete sell out.”

Since its launch in 2011, Little Baby Bum has notched up over 23 billion views and more than 21 million subscribers on YouTube for its modern twist on classic nursery rhymes and educational videos.

The Little Tikes toy launch will be supported with a PR and social media strategy.

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