Little Tikes and sporting goods manufacturer, BOLDCUBE have inked a deal which will see the creation of Little Tikes branded balance bikes and kids’ kick scooters for the UK, EU and Middle East and Africa.
The licensed collaboration between the two companies is a significant milestone, marking a new era of growth and innovation in the children’s toys and scooter industry.
Up until now, consumers were able to purchase either purposed-built, high-quality scooters and bikes or basic, budget models that feature licensed characters and brands. The new partnership brings together the best of both companies to create high-quality, affordable scooters and bikes produced by BOLDCUBE Scooters with the added feature of a recognised and trusted brand like Little Tikes.
“Partnering with Little Tikes will bring a fun and trusted brand to BOLDCUBE kick scooters and balance bikes and bring our quality, variety and a kick to children across the UK and EMEA,” commented Zaid Albasam, ceo at BOLDCUBE Scooters.
Isaac Larian, founder and ceo at MGA Entertainment, home to Little Tikes, continued: “Our collaboration with BOLDCUBE and their reputation for best in class scooters and bikes will allow new children and parents across the UK to experience the Little Tikes brand in a new and exciting way.”
The new scooters and bikes are expected to hit shelves at major retailers in the UK, EU and Africa in autumn 2023.
