Company showcased its Wheelz and Flyerz ranges at famous race track.
Little Tikes has teamed up with the home of British Motor Racing, Silverstone, to showcase its Wheelz and Flyerz collection with an exclusive press and influencer event at the famous race track.
The partnership – which saw the brand take over parts of the new £27 million paddock – kicks off a series of marketing campaigns for the year which aims to highlight its Remote Control and heritage Coupe ranges.
A selection of press and influencers were invited to spend the day with Little Tikes to experience an exclusive tour of the track including control room, podium and pits.
To highlight its Flyerz range, guests were treated to a private helicopter ride over the track, making for a money-can’t-buy discovery of the products.
“The Little Tikes Wheelz and Flyerz ranges are fantastic RC products for that important preschool age range,” said Michelle Lilley, head of marketing at Little Tikes. “The My First Flyer and Tyre Twister Lights are key drivers for the brand this year and we wanted to support them with an exciting campaign which appeals to children and big kids – parents.
“The partnership with Silverstone highlights the fun that can be had when spending time with your children and supports our continuous aim to inspire imaginative play.”
The Wheelz and Flyers range includes the Tyre Twister Lights, RC Bumper Cars and My First Flyer.
The ranges will also be supported with full press outreach and a digital and social media campaign.
