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Little Tikes reveals Play Big tour plans

Iconic brand is marking 50th birthday with activity across the UK.

Little Tikes is celebrating a milestone year in the industry in 2019, and has kicked off celebrations with the launch of its anniversary campaign and rebrand – Play Big.

Little Tikes is embarking on a UK tour as it brings Play Big to parents and children throughout the UK. Encouraging more families to play, be active and create new memories together, Play Big is focused on getting consumers’ hands on with Little Tikes products.

Launching on Saturday April 6 at intu Lakeside, the Play Big Tour will run until April 20. The tour will visit five shopping centres in total, including Westfield, intu Merry Hill, intu Metrocentre and Centre:MK.

A 12m x 12m creative play space will appear at each shopping centre location, fitted out with giant Little Tikes product for adults to indulge their inner child including a Rocking Horse, My First Slide and Cozy Coupe.

Products will also be at the forefront of the tour, ready for kids to release their creative and playful side.

“This is one of many activations we’re embarking on as part of our celebratory year and we’re so excited to be launching our Play Big tour,” said Michelle Lilley, head of marketing for Little Tikes UK. “We couldn’t think of a better way to celebrate our milestone year than engaging with the UK through play.

“We’re aware that busy parents don’t often get the chance to play with their children as much as they’d like, the tour will encourage parents to take some time out, make memories and play together. We’re welcoming parents, grandparents, guardians, aunties and uncles to come and celebrate play with us over the Easter Holidays.”

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