TV, digital, PR and influencer campaign is backing launch of Springlings Surprise.
Little Tikes is launching a new collectable especially for preschoolers.
Springlings Surprise are described as ‘playful, soft and cute’ characters that can be unboxed and popped from their home with the press of a button.
There are 12 characters to collect including Bubbly Shimmer, Pepper Spike and Tippy Twirl, with the range combining elements of unboxing with partial blind packs. Little ones can use the peek-a-boo eyes to guess which animal will be springing out next.
“We are delighted to be kicking off the fall season with the launch of Springlings Surprise,” said Michelle Lilley, head of UK marketing at Little Tikes. “This brand new and adorable collection of springy, plush animals combines a series of loved animals and mythical characters and we’re expecting them to be tremendously popular over the summer holidays and throughout the gifting season.”
Springlings Surprise will also be popping up on TV, YouTube and PopJam, while the new line will be supported with a PR and influencer campaign.
