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Little Tikes extends Learn & Play collection

Little Tikes is extending its Learn & Play range with a number of new product additions.

First up is the Learn & Play Learning Activity Suitcase (pictured) which features three activity modes so children can discover, pretend play and enjoy songs, sounds and phrases.

The product aims to teach little ones all about the world, with famous landmarks, foods and animals from across all seven continents. Children will also be able to get involved with travel activities such as scanning a boarding pass or passport, hearing travel phrases and playing with maps that represent every continent.

There are over 60 sounds, songs and travel phrases included, so children can get an introduction to global awareness as well as letters, numbers and shapes.

In addition, the 2-in-1 Activity Tunnel encourages crawling, reaching, grasping and grabbing with ball play, side windows, sounds and music.

Finally, the Count & Learn Hammer aims to teach little ones numbers one to ten with a bang of the soft toy – simply tap or shake to activate the eight silly sound effects. The hammer gives a light display with each tap.

The Learn & Play range will be supported with a heavyweight marketing campaign this season including a significant media campaign.

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