Little Tikes dives into 50th birthday celebrations

Toy brand turned head office into giant play zone to ‘Play Big’.

Little Tikes HQ was given a makeover to kick off the brand’s 50th birthday celebrations, with it being transformed into a huge play zone encouraging staff to ‘Play Big’.

The headquarters were completely converted from office into a creative Play Big space as the brand invited everyone at MGA Entertainment to join in the party.

A giant Little Tikes slide was set up to propel the team into a ball pool containing over 67,000 thousand balls, the iconic adult sized Cozy Coupes were used to travel around the office for the day and there was even a huge 50th birthday cake to further sweeten the day.

Little Tikes has recently launched its new Play Big positioning which celebrates 50 years of Playing Big with the brand and focuses on getting consumers hands on with Little Tikes and it’s wide range of products.

“It was important for us to throw our Play Big party and engage the whole MGA team,” explained Michelle Lilley, head of marketing for Little Tikes UK. “It’s been a busy start to the year for Little Tikes as we have been working on launching our 50th celebrations, and what better way to celebrate than by throwing a huge party.

“Play Big is central to everything we’re doing this year, and it will continue for many years to come. We want parents, grandparents, aunties, uncles, guardians and of course children to play big and make new memories.”

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