Toy company teams with Yianni Charalambous, star of Dave’s Yianni Supercar Customiser.
Little Tikes has collaborated with the king of the car customising world to launch its latest ride on, the Sport Racer.
Yianni Charalambous – owner of Yiannimize and star of Dave’s Yianni Supercar Customiser – is used to wrapping cars in excess of £200k for the likes of Niall Horan, Gordon Ramsey and Anthony Joshua to name a few.
The video which has been launched on the star’s YouTube channel to his 1M+ subscribers, shows Yianni and his team of elite customisers completely transform the new Sport Racer with a flip colour wrap.
The campaign is now calling for fans of Yianni and Little Tikes to enter a creative competition customising the new Sport Racer and Cozy Coupe.
“When the nation’s superstars turn to Yianni with their prized Lamborghini’s and Ferrari’s to work his magic, it made perfect sense to enlist his help to create a one of a kind Sport Racer to feature in our showroom,” said Michelle Lilley, head of marketing at Little Tikes. “The video showcases the new product in a fun way to Yianni’s fans.”
Yianni added: “The brand is iconic and everyone has such fond memories of the Cozy Coupe – it was important to treat this new Sport Racer with the respect the line-up deserves.”
The competition is live until November 20 and you can check out the video below.
