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Little Baby Bum arrives on BBC iPlayer

“We look forward to our continued work with the franchise following a successful 18 months” says Little Tikes.

The popular Little Baby Bum franchise is now available on BBC iPlayer – a key move as Little Tikes looks to further grow its audience.

Little Tikes and Little Baby Bum have been working together for the last 18 months by adding toys to the ever-increasing line, supporting toddlers’ emotional, physical and cognitive development through the show.

Toys range from newborn through to toddler and preschool years, with popular products including the Wheels on the Bus Scoot to help aid steps, Bounce & Sing Buster and Twinkle the Star Plush.

All available episodes are now available on BBC iPlayer, and with viewership increasing throughout lockdown the brand is now taking steps to expand further.

“We are delighted to see the franchise launching on the BBC iPlayer which is renowned for its range of preschool shows that captivate toddlers all across the country,” commented Michelle Lilley, head of marketing at Little Tikes UK. “We look forward to our continued work with the franchise following a successful 18 months.”

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