This ad will be closed automatically in X seconds.

Lisle Licensing strengthens preschool portfolio with Milo

Planeta Junior signs agency to handle brand in the UK & Ireland; series due to premiere on Milkshake in the spring.

Lisle Licensing has secured a deal with Planeta Junior to represent new preschool property, Milo, in the UK and Ireland.

The show – which consists of 52 x 11-minute episodes focusing on an adventurous five year old cat who, together with his best friends Lofty and Lark, uses role-play to explore the world of vocations – is due to launch in the UK on Channel 5’s Milkshake strand in the spring.

Milo’s world celebrates roles such as delivery workers, explorers, nurses and astronauts among others, with the aim to show children that they can grow up to be anything they want to be.

Lisle Licensing will be focusing on initial categories including toys, publishing, apparel and dress-up.

MORE NEWS
IMC Toys Carolina (2)
 
The toy company has appointed Carolina Perez-Amaya as national account manager in its UK team....
TRU Geoffreys World Tour (1)
 
The retailer's new global campaign unites children across the US, EMEA, Asia, Australia and more....
Stokke (2)
 
The manufacturer of strollers and children's furniture has reported a record breaking financial year and says it's on track to double its size by 2025....
Mamas and Papas (2)
 
The nursery brand has announced plans to open 19 more concessions in Next stores, bringing the total to 33....
Smoby Gloworm Festival
 
The brand will create a dedicated Smoby Play Zone at the event as part of its family-focused marketing calendar....
Frugi Circular Textiles Foundation (1)
 
The leading sustainable childrenswear brand announces its partnership with Circular Textiles Foundation....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.