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Lil’ Cubs teams with Elmer for new baby lines

Kids clothing brand unveils limited edition designs to tie in with character’s 30th anniversary in 2019.

Kids clothing brand Lil’ Cubs has teamed up with Elmer the Patchwork Elephant for the launch of a limited edition collection to celebrate the character’s 30th anniversary in 2019.

The Rainbow Elmer Swaddle is the first product to land in the Lil’ Cubs x Elmer collection.

Available from January 15, 2019, it has been specially designed for the anniversary and features Elmer with a multi-coloured spray, surrounded by rainbows.

“I am so unbelievably excited and proud, not only to be involved in celebrating the famous patchwork elephant, but that my very own clothing label has created exclusive designs to honour Elmer’s milestone birthday,” said Tabitha Mackness, founder of Lil’ Cubs.

“Elmer is a truly iconic and lovable character; it certainly made designing this collection a joy.”

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