LEGO DUPLO launches Amazon Alexa experience

LEGO DUPLO Stories combines physical play with Amazon’s voice service.

LEGO DUPLO has launched a new interactive experience on Amazon Alexa.

LEGO DUPLO Stories is one of the first Alexa skills to combine physical play with Amazon’s Alexa voice service.

The skill is developed as an interactive storytelling experience to ignite fun explorative play for children aged two to five, and their parents.

Using any Alexa device – such as Amazon Echo or Echo Dot – children will be able to respond and actively engage with the LEGO DUPLO Stories, all designed to encourage active participation and help nurture children’s inquisitive instinct of learning through play.

LEGO DUPLO Stories covers ten themes based on new as well as existing LEGO DUPLO products.

Together with their parents, children can choose between five vehicle or five animal stories, defining the route of the story while being guided by Alexa.

The different stories will help advance children’s constructive, exploratory and role-play skills with tasks ranging from numeric exercises to colour recognition, articulation practice and creative building challenges.

“Voice services and the Smart Speakers they live on are changing the way we listen to our favourite audio content, shop for products and now how we play together,” explained James Poulter, head of emerging platforms and partnerships at The LEGO Group.

“The new LEGO DUPLO Stories skill is one of the first Alexa skills to bring together physical play with interactive audio content, allowing preschool kids and the adults in their lives to build stories and creations together.”

James continued: “Voice is such a powerful tool for play as it is one of the most human ways of interacting. Long before we can type, read or control a device, we listen and speak.”

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