A number of the UK’s top family influencers have been posting to their social channels to lend their support to iCandy’s ‘Paws For Thought’ fundraising campaign for Great Ormond Street Hospital.
Launched in October, the iCandy Paws for Thought apparel collection features a bear with a red heart and pays tribute to Great Ormond Street Hospital’s Bear Ward which cares for children with serious cardiac conditions.
iCandy has been bowled over by the love and support for its latest charity campaign as the response to the challenge has been heart-warming, with a whole host of familiar faces getting behind #pawsforthought on social media.
Fashion influencer Katie Shaw (15.7k followers) kicked off the campaign by sharing a snap of herself and baby Mabel in matching outfits, while fellow fashionista Jules Claiborne (117.6k followers) rocked the t-shirt alongside daughter Elle in her matching babygrow.
YouTube sensations The Grimwade Family (160k subscribers) proved that the collection is perfect for the whole family and encouraged their loyal followers to join them in supporting: ‘the great work that takes place at Great Ormond Street Hospital’.
iCandy has a long history of fundraising for GOSH and has recently also donated a number of modified iCandy Strawberry pushchairs to the Bear Ward as well as raising an incredible £100,000 towards the development of a brand-new isolation recovery bay at the hospital.
Some 20% of the proceeds from every #pawsforthought purchase go directly to GOSH, making the Paws for Thought collection a gift that keeps on giving.