Lanka Kade reveals raft of new lines in Nuremberg

Show is ‘perfect opportunity’ to launch new 2018 range to the global market.

Lanka Kade has unveiled a host of new products at Nuremberg Toy Fair this week, with the company believing there is no better show to meet new overseas buyers.

New lines from the toy company include a range of dinosaur toys such as individual stacking animals and a variety of puzzles.

In addition, there are also new pull-alongs, mini toy cars and jigsaw puzzles making their debut.

Millie Sibley, marketing and sales at the company, added: “Following on from a highly successful 2017, we will also be introducing new additions to our 10 months+ category.

“Nuremberg is the biggest toy fair in the world attracting visitors from all over the globe – and for this reason we believe there is no better show to meet new overseas buyers.”

Millie also commented that Lanka Kade had noticed a move towards parents wanting more than just face value with a toy, with a particular focus on educational play value that supports alternative methods of learning.

She continued: “As a trend we expect the demand for this to increase, with other toy companies beginning to prioritise the promotion of play value in their products.”

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