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Kit & Kin significantly bolsters retail presence with new deals

The eco-friendly brand has secured new partnerships with Waitrose and John Lewis, to sell its leading lines.

The new listings will see a collection of Kit & Kin’s bestselling lines sold in-store and online, reflecting its strong growth in the UK as the demand for sustainable products continues to increase.

Kit & Kin’s award-winning nappies, nappy pants, plant-based wipes and biodegradable nappy sacks are available now in-store and online at Waitrose. Made with sustainable, plant-based materials, the hypoallergenic nappies are kind to baby’s skin and the planet.

The new partnership with John Lewis, has secured presence in two of the retailer’s biggest stores – Oxford Street and Bluewater, as well as at johnlewis.com. The deal will see the brand’s reusable nappy range and the certified natural skincare collection, on sale at the two stores and online. The original eco nappies and clothing will also be available online at a later date.

Kit & Kin co-founder Emma Bunton said: “We are thrilled to announce our hero products will now be available at Waitrose and John Lewis, two of the nation’s most loved and trusted retailers.

“With their commitment to values such as sustainability, community and waste reduction, the ethos of both brands truly resonated with Kit & Kin, making these partnerships the perfect fit. It’s an amazing opportunity for us to reach even more parents up and down the country and I hope they love using the range.”

There are now five major retailers on board for Kit & Kin, including Boots, Tesco, Ocado as well as John Lewis and Waitrose.

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