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Kim Kardashian namechecks British kids brand

Global superstar Kim Kardashian has posted a photograph of her son, Saint, wearing a dinosaur colour-in pyjama kit from UK children’s company Selfie Clothing.

The reality TV star has more than 157 million followers on Instagram and her posts about Selfie have more than 4.5 million likes.

Designed and printed in the UK, Selfie Clothing – which is a member of the Giftware Association – is aimed at children aged two upwards and hand-prints all designs at its studio in Newmarket. The range includes t-shirts, capes and pyjamas, as well as seasonal products.

“It was incredible to wake up to the news that Kim Kardashian knows aboutour brand and has spread the word to her millions of followers,” said founder Gemma Treby.

“Our colour-in designs give children the chance to express their unique personalities through what they’re wearing, providing a lovely creative activity to tempt them away from their screens. The Kardashian Wests recognise the importance of spending quality time with their children.”

Selfie Clothing is partnered with a number of household names, including notonthehighstreet.com, Center Parcs, Blenheim Palace, Highgrove Royal Gardens and The National Gallery. The Tot, which was mentioned in Kim Kardashian’s post, is one of Selfie’s USA stockists.

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