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Kids India draws international crowd

An increasingly international audience and a diverse mix of exhibitors ensured that the sixth Kids India trade show (4 – 6 September) was an all-round success.

Based in Mumbai, the trade show which focuses on children’s products across a number of key categories, is generating increasing international interest and attracting top buyers from almost 30 different countries.

In total, 5,356 trade visitors made the journey to the Bombay Convention & Exhibition Center in Mumbai, a significant increase on 2017. More than 300 exhibitors offered a diverse mix of leading international brands and young, innovative start-ups at the event, which is organised by Spielwarenmesse India.

A supporting programme included seminars covering hot topics such as toy safety, toy trends, the opportunities and challenges facing the industry and retail store concepts.

“Kids India brings together the best from the industry,” said managing director Katharina Janotta. “Our endeavour was to strengthen the fair by further advancing the high quality standards not only with regard to exhibitors and visitors but also to services. And we’re very glad that our efforts are appreciated by the participants which is already reflected in numerous stand bookings for Kids India 2019.”

Ernst Kick, ceo of Spielwarenmesse eG, added: “The Indian toy industry is clearly gaining more and more momentum every year. We’re seeing a continuous rise in international attention at Kids India. Given that the quality of products from India is constantly improving, it’s safe to say that India is on its way to becoming the next manufacturing hub.”

Next year’s Kids India will take place in Mumbai from 26 – 28 September 2019.

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