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Kidly pledges to donate up to £30k to Action for Children

Online retailer, Kidly, is marking Give Back Friday with its biggest ever charity donation.

In 2020, Kidly renamed its biggest trading week of the year Give Back Friday, to highlight the needs of struggling families. This year, the retailer is again pledging 5% of its total sales, up to £30,000, to help give vulnerable children across the UK the Christmas they deserve.

Via Action for Children’s Secret Santa campaign, Kidly’s donation with enable the charity to fill cupboards with food, fund visits to Santa, pay for warm clothing, put presents under trees and provide warm beds in homes across the UK.

Alongside teh charity partnership, Kidly will offer deals on some of its most popular brands throughout the week, including Little Dutch, Kidly Label, Liewood, Classic World and Janod, as well as discounts on shoes, wooden toys, baby play and big gifts. All of the deals can be found by clicking here.

Kidly founder, James Hart, commented: “Being able to give back to those in need has always been a core value of Kidly’s, and it’s great to be marking 12 months of the Kidly Family Fund with our biggest donation ever. Action For Children does fantastic work with UK families and we’re proud to be supporting their Secret Santa campaign.”

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