Kid K’Nex given boost by Peter Andre and family

The brand’s Budding Builders set featured on star’s ‘Life with the Andres’ playlist on YouTube.

The team at Basic Fun and its Kid K’Nex brand were given a boost last weekend, when Peter Andre and his family took to YouTube and Instagram with some of its products.

The star, his wife Emily and youngest child, Theo seemed to be having a ball as they constructed faces and monsters from a Kid K’Nex Budding Builders set.

The segment came as part of Peter’s popular Life with the Andres playlist on the Sun newspaper’s YouTube channel.

“Peter’s video and social posts perfectly demonstrate the instant play appeal of Kid K’Nex not to mention the varied projects each kit can create,” commented Holly Lackey, head of marketing.

The latest activity comes as Basic Fun plans its autumn PR campaigns across the core K’Nex and Kid K’Nex brands which will include digital placement, parent ambassadors, plus celebrity endorsements.

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