Creator of PAW Patrol teams with Alpha Group and Studio Liddell on new show for preschoolers.
Keith Chapman – the creator of preschool hits including PAW Patrol and Bob the Builder – has partnered with Studio Liddell and Alpha Group on a new show called Camp Furly.
The CGI animated upper preschool series aims to inspire children to venture outdoors and connect with the environment and nature.
Raydar Media is managing all broadcast and consumer products rights and strategy outside of China and Asia, while Alpha Group is a co-producer and master toy partner, handling distribution and consumer products in China and Asia.
The show – which is in pre-production and is estimated to hit global broadcasters and streaming platforms for spring/summer 2022 – welcomes young viewers to join the eco-focused Furlies on wild adventures in the great outdoors, centred around an eco-powered activity camp.
Camp Furly is a seedbed aiming to raise more confident, considerate and environmentally conscious kids. Furlies encourage children to play the ‘natural way’ to discover the true value of teamwork and friendship.
“Our aim is to engage preschool kids worldwide through vivid animation; to spark their curiosity and imagination around nature; to nurture a playful connection to the amazing, natural world from a young age which may have a more serious, positive change-making impact for this generation’s future,” explained Isaac Lin, executive producer and head of global content and brands at Alpha Group.