This ad will be closed automatically in X seconds.

JoJo Maman Bebe grows Elmer offer

New apparel collection for ages 0-6 in development for 2019.

JoJo Maman Bebe is expanding its relationship with the classic Elmer brand, which is marking its 30th birthday in 2019.

The retailer has secured a direct to retail deal with Metrostar and Andersen Press, for a new apparel collection aimed at ages 0-6, launching next year.

It will feature elements from the new Elmer look books for baby and toddler clothing, alongside JoJo Maman Bebe’s signature Breton stripe. The partners are planning a range of activities in celebration of Elmer’s birthday which will be announced in due course.

The retailer has previously enjoyed success with two Elmer apparel collections in 2017 and 2018.

“We’re really pleased to be part of the 30th birthday celebrations for Elmer,” said Mel Brown, buying director at JoJo Maman Bebe. “We love him and can’t wait to get the party started in our stores.”

Andersen Press’ Paul Black added: “We’re absolutely delighted to be working with JoJo Maman Bebe on a third Elmer apparel range.

“2019 will be a big year for Elmer so it’s especially thrilling for us that licensees, like JoJo Maman Bebe, are launching new products during this special year when so many 30th birthday events and activities are planned.”

JoJo Maman Bebe stocks a variety of Elmer licensed products in stores and online including plush from Rainbow Designs, toys from Milly & Flynn and Vilac, homewares from Petit Jour and Trousselier and greetings cards from Hype. In addition, the new Elmer feature backpack from LittleLife will launch in JoJo Maman Bebe in 2019.

MORE NEWS
PPJunecover500x500
 
The new issue includes a look at how companies in the nursery, toy, publishing and apparel sectors are making their businesses more sustainable....
ToyFairNY19500x500
 
New pavilion will welcome more global brands and toys to NYC's expanded Javits Center....
Loved by Parents awards
 
The winners of the 11th annual parenting awards programme have been unveiled....
MunchyPlay500x500
 
Featuring a built-in track, the company's new plates come in Thomas, James and Percy themes....
Progressive Preschool featured image (12)
 
The redesign of the popular Swing Maxi pump offers a new sleek, quiet and compact design, with USB charging....
Lil Cubs Peanuts (1)
 
The new collaboration will see the kidswear supplier offering a range featuring Snoopy and Woodstock....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.