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JoJo Maman Bébé commits to BLE Retail Mentoring Programme

Nursery retailer signs up to show’s educational programme for the first time.

JoJo Maman Bébé is among the first timers signing up to Brand Licensing Europe’s Retail Mentoring Programme for 2019.

Representatives from the nursery retailer will join the 55 delegates which have so far pledged support to the initiative.

The Retail Mentoring Programme is a free, CPD-accredited series of seminars, workshops and 1-2-1 consultancy sessions for retailers that explains brand licensing and the benefits that licensing can offer.

The programme covers every aspect of the industry, from identifying new trends to understanding the licensing agreement, and helps retailers put it into practice. The course gives those new to licensing the tools to successfully negotiate deals and deliver licensed consumer products to store shelves from every category.

As well as JoJo Maman Bébé, other first timers to the programme include Next, Pep & Co and Cool Clobber. In addition, regular participants Sainsbury’s, Asda George, Tesco, John Lewis and The Entertainer have also pledged their commitment. Also confirmed are Character.com, Hamleys, M&Co, Morrisons Nutmeg, River Island and TruffleShuffle.

Applications remain open until April 30. Interested retailers can apply to take part by simply clicking on this link.

This year’s Brand Licensing Europe takes place from October 1-3 at ExCeL London.

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