JoJo Maman Bébé bucks retail trends

The maternity and babywear brand JoJo Maman Bébé is defying the downwards trends seen across much of the UK high street by posting significant rises in its sales, revenues and pre-tax profits.

The popular retailer, fronted by founder Laura Tennison, has posted a 20% rise in revenues to £57.5m, while pre-tax profits reached £3.9 million for the year to June 30, 2017.

Accounts filed at Companies House showed that same-store UK sales rose by 3.2% while there was also a 4.5% increase in like-for-like sales in the same period.

The figures also showed that a greater number of shoppers are buying online, with internet sales now accounting for a third of the retailer’s revenues. Online sales were up 39.8% on last year, reaching £18.2 million.

The company is also making moves internationally. It now operates in 46 countries and will be opening its first US branches later this year.

 

 

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