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Joie UK appoints Sophie Bradley-Auckland as brand ambassador

Baby brand Joie UK has announced that Liverpool football player, Sophie Bradley-Auckland will be its official brand ambassador.

Sophie will work with Joie UK – which is LFC’s official family partner – across a number of its upcoming campaigns. This will involve driving awareness of Joie UK’s LFC product range through social media activity and Joie UK/LFC partner events, as well as representing Joie in national and parenting media.

Sophie Bradley-Auckland is a professional footballer, care home manager and mother to her young daughter, Macie. She has competed at both domestic and international level, joining the Liverpool FC Women’s team in July 2018.

“We’re incredibly excited to have Sophie on board,” said Joie UK’s managing director David Welsh. “As a busy mum who is also a professional footballer and manager of the family care home, she truly embodies Joie UK’s family values. Sophie is an inspirational woman with a hectic schedule and we’re confident she’ll be a huge asset to the brand.”

“I know I can always trust Joie UK for quality and design and be confident my little one is safe when we’re travelling,” commented Sophie. “The Joie UKrange is already a huge hit in our house, so I’m delighted to start work as Joie UK’s official LFC ambassador.”

Find out more about Sophie here.

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