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Joie and Liverpool Football Club celebrate World Children’s Day 2021

Liverpool FC Foundation has partnered with club partner, Joie, to bring fun activities to local children in celebration of World Children’s Day 2021.

LFC Foundation and Joie have tasked local children from 13 schools in Liverpool with redesigning Joie’s perimeter board at the Liverpool men’s fixture against Newcastle United on 16th December and the fixture against Charlton on 19th December.

Focusing on LFC and Joie’s shared value of family, each of the designs must celebrate togetherness and what family means to them. The winner will win tickets to both fixtures for a photography and a meet and greet with Mighty Red.

LFC official junior members were also given the chance to report on the fixture against Arsenal, which took place on World Children’s Day on 20th November. The club asked members aged five to 12, to write a report on how they thought the team played, their favourite player, or how they would have told the team to play if they were Klopp. One lucky winner will be selected and will win a pair of tickets to the match against Aston Villa, while their report will be published on the Liverpool FC website.

Joie has also donated 40 strollers to the local community via LFC Foundation community hubs, after reaching out to find out how they can help families in need in the Liverpool area.

LFCW players Melkayla Moore, Jade Bailey, Leanne Kiernan and Ceri Holland met with representatives from three community groups that support families and single parents, Brunswick Youth and Community Centre, Northwood Community Centre and Anfield Sports and Community Centre, to present their strollers.

Matt Parish, chief executive, LFC Foundation, commented: “As a club, our strong family values are deep rooted in our traditions – values which are just as strongly shared by our partner Joie. This is why we have come together to celebrate World Children’s Day and support children and families in our local community.

“It is vitally important that we play our role to raise awareness of children’s rights and support where we can to help improve their lives and the world they live in.”

David Welsh, md of Joie, added: “Children are at the heart and soul of everything we do at Joie, so we are delighted that they are being given this opportunity to get creative as well as think about the importance of family and what it means to them.

“It was our absolute pleasure to donate the strollers and it is out deepest hope that they make it possible for families to be able to get our and about, enjoying some quality time together.”


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