John Lewis enters partnership with NCT

Popular British department store John Lewis has partnered with the UK’s leading charity for parents, the National Childbirth Trust (NCT), in a two-year deal which gives prospective parents access to specail offers and expert advice.

The initiative will see parents-to-be who attend NCT antenatal courses receiving John Lewis offers along with their NCT gift pack. The deal includes free nursery advice from a specially trained staff member, along with offers worth up to £70 which can be redeemed when attending a nursery advice appointment at the store.

“Both NCT and John Lewis & Partners have been helping new parents for many years, so this feels like the perfect partnership to help expectant parents across the country,” commented John Lewis fashion buying director Christine Kasoulis.

“We are delighted to announce our new partnership with John Lewis & Partners, which will help us reach more parents in their first 1,000 days,” added NCT head of partnerships Caroline Star.

In 2019 John Lewis gave advice to more than 12,500 expectant parents who booked nursery advice appointments with the retailer. NCT supports approximately two million parents each year and runs 6,300 antenatal courses attended by 95,500 parents.

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