M&S’ Joanne Burns tells us her preschool brand highlights in the run up to Christmas.
With the gift buying season now in full swing, classic brands will be a key focus for Marks and Spencer.
Joanne Burns, assistant buyer on babywear at the retailer – speaking to sister title Licensing Source Book as part of the judging for the product categories of The Licensing Awards 2018 – commented in the run up to Christmas it is “all about the classics, but done beautifully or with a bit of quirkiness”.
Highlighting two key brands for the retailer, Joanne continued: “Peter Rabbit and Paddington are two great examples of this.
“They are both fantastically strong properties with a classic ‘handwriting’ that resonate with such a wide segment of the population.”