Launching online and in stores on 28 April, JoJo Maman Bébé’s collection of beautifully designed FSC-certified wooden toys will enable little ones to bring Julia Donaldson’s beloved tale The Gruffalo to life through imaginative play.
Little adventurers can explore the woods with The Gruffalo Trail Set backpack and adventure essentials, weave their own tales with The Gruffalo Story Teller, or step into the deep dark wood alongside The Gruffalo, Mouse and friends with The Gruffalo Pocket Set.
The Gruffalo by JoJo is the largest official The Gruffalo wooden toy range to date.
Also included in the range are The Gruffalo Pop Up Toy, The Gruffalo Maze and The Gruffalo Fold Out Activity Activity Toy. Prices range from £15–£42.
