The UK’s leading children’s swimwear brand Splash About has announced international growth in both Australia and the US.
The expansion has been fuelled by demand for the brand’s game-changing swim nappy, the Happy Nappy, which reduces costs for swim schools.
Splash About, which is headquartered in Grimsby, has acquired its distribution partner Little Toggs in New South Wales, rebranding the business Splash About Australia Pty Limited, and for the first time the business has hired a team in the USA. The move into both continents will accelerate relationships with infant swim schools and retailers and facilitate distribution as demand for product increases.
Commenting on the Australian acquisition, Lesley Beach, joint md of Splash About International, said: “The potential for growth in Australia is huge, with over 1.8 million children currently learning to swim. We had a strong presence in the market working closely with Little Toggs, but the infant swimwear and accessories market has grown exponentially.
“Demand for our Happy Nappy swim nappy has soared due to its technical design which prevents faecal leaks. Unwelcome leaks are bad for business; pools need to close for cleaning and lessons must be cancelled, which results in unnecessary and avoidable expense. Insisting on a reusable Happy Nappy to prevent these accidents is a simple, proven cost-effective option, saving operational costs and in turn increasing revenues.”
To facilitate demand, Splash About has invested in state-of-the-art warehouse facilities to quickly fulfil orders and maintain a high level of customer service. In Australia the business is based in New South Wales and will be spearheaded by Little Toggs founder Kylie Hadid, while in the US, Damien McDonnell is heading up business development in Texas.
In addition to swimwear and swim accessories, Splash About has devised a range of flexible Partnership Programmes to work with swim schools globally regardless of their size, which are aimed at helping them drive venue, operate efficiently and decrease costs without increasing prices.
Splash About has been at the forefront of infant swimwear for the past 20 years. Its flagship Happy Nappy swim nappy range is worn by over 200,000 babies every week in the UK alone, and its revolutionary Happy Nappy DUO is the only swim nappy scientifically proven to destroy faecal bacteria before it enters pool water.
Splash About’s other award-winning products include open-flat baby wetsuits to facilitate dressing. The company is also credited with designing the first children’s learn-to-swim jacket with adjustable buoyancy and producing learn-to-swim and bath toys which aren’t plagued by black mould.
