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IMC Toys bolsters UK sales team

The toy company has appointed Carolina Perez-Amaya as national account manager in its UK team.

Carolina joins the team from Tesco, where she was the lead buyer for boys toys for four years. During her 16 years at Tesco, she worked her way up from trainee buyer to assistant buyer, then to buying manager, across a range of categories.

Bringing a wealth of experience to the role, Carolina will work across IMC Toys’ brands, including Cry Babies, Cry Babies Magic Tears, Bubiloons and Bloopies, alongside new brands launching over the coming year. She will report into UK sales manager, Lisa Cox.

Lisa commented: “We’re delighted to welcome Carolina to our UK team, and are thrilled to have her on board to help drive sales in the grocery channel, ahead of an exciting year for the company and our brands.”


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