The British design brand will be available in most Mamas & Papas stores and concessions from the end of this month.
iCandy has announced it will be showcasing a selection of its range of luxury pushchairs in the majority of Mamas & Papas stores and concessions, as well as online.
Martin Boyle, md of iCandy, commented: “We’re thrilled to be launching into Mamas & Papas for the very first time. As one of the most trusted and forward-thinking retailers within the nursery industry, we know that the team at Mamas & Papas possess a true understanding of their end consumer.
“With the heart of both the businesses firmly rooted in proud British design, this launch feels like a natural progression for iCandy, enhancing our incredible existing network of loyal retailers, and increasing customer touchpoints throughout the UK. We are truly excited for Mamas & Papas to become part of our extended iCandy family.”
Nathan Williams, ceo at Mamas & Papas, added: “As a much-loved brand with a strong British heritage similar to our own, we’re delighted to welcome iCandy to Mamas & Papas. iCandy is a brand our customers ask for and we are excited to be able to give our customers the products and choice they desire, delivered by the guidance and support of our expert colleagues.
“As well as being available online, parents-to-be and their families will be able to try out the iCandy range for themselves in more than 50 of our stores and concessions.”