iCandy launches charity art collection

Luxury baby brand iCandy launched an art collection dedicated to Great Ormond Street Hospital, titled The White Peach Art Project.

The eclectic and innovative art collection was on show at last week’s Kind und Jugend in Cologne, Germany. The White Peach Project art collection was created by four artists who donated their time and talent to design a selection of one-off Peach pushchairs, dedicated to Great Ormond Street Hospital Children’s charity.

iCandy has been directly involved with GOSH for three years now and has raised over £100,000, funding an isolation bay on the ‘Bear Ward’ cardiac unit and a specially adapted iCandy pushchair to enable children to move freely around the hospital and its grounds.

Inspired to develop an environment where charity and creativity work together, iCandy decided to launch the unique four-piece collection of white Peach pushchairs to act as a set of canvases and raise awareness for GOSH and the work it does.

As iCandy’s first artist collaboration project, the artists were carefully selected due to their unique style and approaches to art, offering a mix of media to represent the different interpretations of modern parenting in today’s society.

From the urban graffiti artist ZombieDan, born and raised in London, to the bold and fearless fashion designer Sophie Hospes from Amsterdam, the collection provides an interesting discussion piece on parenting today.

Image: The collaborators are (l-r) illustrator Camilla Perkins, graffiti artist ZombieDan and artists Kealey Farmer and Sophie Hospes.

MORE NEWS
DTlogo500x500
 
“Due to the effects of the pandemic, it is not possible to hold a large-scale physical event to announce the DreamToys list."...
Nuremberg2020500x500
 
“In all our efforts to stage Spielwarenmesse 2021, the health and safety of the participants is our top priority.”...
PoundPuppies500x500
 
Donation will be made from every toy sold to UK's largest dog welfare charity....
BoxofBing500x500
 
Publisher teams with Acamar Films for the launch of new concept this month....
HINF
 
The organisers have announced that their focus is now firmly on the 2021 show....
55pps
 
The move to a digital judging process allows retailers from a wider geographical area to help decide this year's finalists and winners....
Get the latest news sent to your inbox
Subscribe to our daily newsletter