HTI Group’s acquisition of Sambro creates UK’s largest independent toy company

HTI Group has acquired Sambro International – a deal which establishes HTI as the largest privately-owned toy company in the UK, with combined annual sales exceeding £120 million and a presence in over 70 international markets.

The acquisition of Sambro – which is known for its creative ranges in soft toys, arts and crafts and outdoor toys – deepens HTI’s footprint in key European markets and expands its already extensive product line with new categories, driving growth both in the UK and across its global customer base.

As well as its own brands such as Teamsterz and EVO, HTI also develops early learning ranges for properties including Peppa Pig, Bluey and PAW Patrol.

“Sambro has established a leading position in several key categories of the branded toy market, with an excellent reputation for innovation, value, quality and service,” commented John Hutt, principal at HTI Group. Its expertise, product ranges and market reach are a perfect complement to HTI.

“This acquisition allows us to accelerate our long-term global growth strategy. Together, we are ideally positioned to meet retailers’ needs across all retail channels, offering an expanded and innovative toy portfolio backed by world-class design, merchandising, manufacturing and logistics capabilities.”

Both companies will continue operating from their existing UK locations, ensuring seamless service and operational continuity for partners and customers. Additionally, HTI is progressing with the construction of its new 250,000 square foot global headquarters, which is expected to be completed by late 2025.

The terms of the acquisition remain undisclosed.

MORE NEWS
GlennMoorePPSA500x500
 
Comedian, actor, Edinburgh Comedy Award nominee and one of the best and most prolific joke writers in the country, Glenn will be taking charge of proceedings at the Royal Lancaster London on Tuesday 12 November....
SmythsHeroToys500x500
 
Smyths Toys Superstores has named a number of preschool brands among its Hero Toys for Christmas 2024....
TIAAwards500x500
 
Retailers can compete nationally in like-for-like categories and can apply in more than one category, if applicable....
PaddingtonGap500x500
 
Gap is collaborating with the Paddington brand on a limited edition capsule collection of baby and toddler wear to celebrate the release of Paddington in Peru, which hits UK cinemas on 8 November....
MisirliPPSA500x500
 
Christine Roberts, head of licensing at Misirli, explains why the company supports the Progressive Preschool Awards....
JoolzHubnew500x500
 
The Joolz Hub² has been designed to meet the needs of urban parents, with a space-saving design shaped and refined following a survey of 5,000 parents....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.