How the toy business is promoting active play

PreschoolNews.net catches up with some key players in the outdoor toys and scooters category.

Last year’s glorious summer was undoubtedly heaven sent for UK retailers, leading to an uptick in all aspects of outdoor play and related toy products. Fingers are crossed for a repeat in 2019 and several toy companies are readying new launches for the hotter months which (hopefully) lay ahead.

Plum Products has a range of new outdoor toys for preschoolers across its spring/summer collections as it aims to take children away from screens and out into the garden.

“Stylish and natural looking products, that inspire healthy active play still remain top of mind for Plum consumers; setting the trend for development,” md Paul Schaffer tells PPS. “As educational STEAM toys remain strong, we continue to build on our best selling nature inspired Discovery range. Extending the sensory, water play element the Plum Discovery Forest Water Run will launch this summer.

“Convenience, ease and customised play continue to be the focus and this summer Plum has added playhouses and children’s garden furniture to the ‘Colours by Plum’ collection. This is a pre-stained wood option for parents who want to add a pop of colour to the garden without the hassle of painting. Currently the collection is available in teal, with an option of a pink playhouse and we are looking to bring in new colours later in the year.”

To read the full feature in the latest edition of Progressive Preschool, simply click on this link.

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