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How Fiesta Crafts is powering into 2019

We chat to Rob Trup about trade shows, Oi!, retail and why 2019 is going to be a fruitful year.

Fiesta Craft’s Rob Trup is looking forward to a busy – and fruitful – 2019, as the company continues its journey through the all-important toy fair season once more.

While Rob – Fiesta Crafts’ brand and marketing manager – admits that it was a tough start to 2018, sales kept on improving throughout the year and, when PPS caught up with him, he was confident of a good Q4 and following year.

“Our new baby activity toys have been picking up a great sales base,” Rob tells PPS. “We were also pleased with our Stickabouts glue-free sticker range, which we are busily expanding for this year.”

Notably, the company’s First Years range was nominated for Best Preschool Toy Range in the Progressive Preschool Awards 2018, and this has given Fiesta Crafts a further bounce to its step as it embarked on Toy Fair at London’s Olympia last week and Nuremberg later on this week.

“We will have a refreshed stand at both shows,” Rob continues. “Shows are an essential part of our year to show off our new products to our existing customers, meet new ones and get direct feedback.

“We are launching a new collection of Oi! licensed activity games. It has been an amazing success in books and we think we have a great fit. Also look out for some brand new and very exciting hand puppets and fabulous fresh designs for our baby Squeakaboo range.”

To read the full feature simply click on this link.

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