Hey Duggee tops the bestseller list on World Book Day

Hey Duggee: The World Book Day Badge has topped the UK Official Top 50 bestseller list on World Book Day.

The exclusive book published by Ladybird (Penguin Random House Children’s) is valued at £1/€1.50, but children and young people are able to exchange their World Book Day tokens to get it for free.

In the special new tale it’s World Book Day, but the Squirrels can’t decide which story Duggee should read. Should it be about a clown? An astronaut? A detective? Perhaps they should make up their own story…

“With the ever-growing success of the Hey Duggee publishing, we had no doubt that this special World Book Day story would resonate with little Squirrels everywhere, but we’re still blown away by making it to the top of the charts as children everywhere celebrate the joy of books,” commented Leanne Gill, publisher at Ladybird Licensing.

Jan Paterson, director of book and audio publishing at BBC Studios, added: “This is marvellous news. We’re delighted that so many people are keen to swap their tokens for this special Hey Duggee book and that we are able to share the love of reading with children on World Book Day.”

A full range of Hey Duggee books are available from Ladybird, including The Potty Badge board book, Treasure Hunt lift-the-flap book and the bestselling Animals touch-and-feel book.

MORE NEWS
PPSA23FinalistsLogo500x500
 
Finalists in the product categories for the Progressive Preschool Awards 2023 have been celebrating their places on the sought-after list. ...
Progressive Preschool featured image (8)
 
Exhibitors and visitors at Harrogate International Nursery Fair are invited to the after-show party on Sunday 15 October. ...
K+J Awards (1)
 
Following a preliminary selection from 120 submissions, 24 products were nominated in the final round by an international, independent jury of experts....
Progressive Preschool featured image (7)
 
The SnüzPod bedside crib is now available in a number of specialist boutiques across the US. ...
Progressive Preschool featured image (5)
 
The Joie Stadium is the only purpose-built stadium in the Women's Super League, and the first to have a naming partner....
BlueyLA23500x500
 
A host of familiar preschool brands and companies are celebrating having picked up accolades at The Licensing Awards 2023 earlier this week....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.