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Hey Duggee makes further moves into China

BBC Studios signs PPW as licensing partner for preschool hit in the territory.

Hey Duggee is set to grow its presence in China, with BBC Studios appointing PPW as licensing partner for the territory.

The new deal will see PPW act as the agent and licensee for the hit preschool brand in Greater China, including mainland China, Taiwan, Hong Kong and Macau.

Under the multi-year agreement, PPW will represent Hey Duggee across multiple rights including merchandise, family entertainment centres, live events, stage shows, digital, gaming, publishing, audio and English language learning.

The deal was signed by Ivan Chan, founder and ceo of PPW Group, and Tim Davie, ceo of BBC Studios.

“Since its launch in China two years ago, Hey Duggee has become a huge hit with Chinese audiences on digital platforms,” commented Tim. “Its first year alone saw close to two billion views on SVOD and it continues to capture the imagination of children across the country.

“This deal with PPW will bring the show’s much loved characters even closer to its fans in the region.”

Ivan added: “PPW aims to bring fun to people. Hey Duggee is a heartwarming brand that brings joy to its viewers, and also teaches them sound values that we hope our children will learn.

“We hope that this partnership will grow the brand even further, and enrich the Hey Duggee viewing experience.”

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