Hello Kitty baby and toddler apparel arrives at retail

New collection has launched in selected Primark and Penneys stores.

A new Hello Kitty apparel collection for babies and toddlers aged 0-36 months has launched in Primark and Penneys.

The range is available now in selected Primark stores in the UK, as well as Penneys outlets in Germany, Austria, the Netherlands and Belgium.

Brand owned Sanrio worked with Blues Dennicci on the collection with comprises a red dress, a t-shirt and leggings pack and a hoody, embellished with a Hello Kitty bow on the hood.

Sanrio has teamed up with three leading mum influencers to promote the collection: @mother_ofall_adventures, @melrwhite, @mother_freckle, which has also featured on Primark’s Instagram page (5.7m followers).

The social media response to the collection has been very positive, with parents praising the designs according to Sanrio.

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