Toys and games to arrive for Netflix preschool series under the Playskool brand.
Hasbro is teaming up with Netflix to create a new toy line based on its original preschool series, Super Monsters.
Super Monsters is an animated series about a group of preschool-aged kids who are descendants of the world’s most famous monsters, such as Count Dracula, Cleopatra and Frankenstein.
The show follows the kids through their Pitchfork Pines Preschool adventures as they learn to master their own special powers while learning how to be the best they can be.
The first series is available on Netflix now, while the second series will launch in October.
Hasbro’s Super Monsters product line will include collectable figures of the core cast, plush, play-sets and vehicles.
The line will also feature role-play products to let kids act out their own silly monster adventures.
As the global master toy licensee, Hasbro will launch its line based on the Super Monsters series in autumn 2018 under its Playskool brand in the US, with additional markets to follow in 2019.
“We are thrilled to team up with Netflix to help bring the adorable Super Monster series to life through our upcoming preschool product line,” said Jonathan Berkowitz, svp of marketing for Hasbro’s Playskool brand.
“We love how the series teaches kids valuable life lessons in self-control, kindness, respect and being a good friend, and can’t wait to add this exciting new property to our Playskool portfolio.”