Hasbro is collaborating with Amazon on a global campaign to celebrate Peppa Pig’s 20th anniversary and the character’s new single – the Piggle Wiggle.
Peppa’s Dance Party is aiming to deliver an engaging in-person and virtual play experience for preschoolers and their families across the globe.
For a limited time starting in August, consumers can join live events hosted at Merlin Entertainments’ attractions Peppa Pig World of Plays in Chicago, Dallas and Michigan, plus Peppa Pig Parks in Florida and Günzburg, Germany; along with Peppa Pig attractions at Butlin’s Resorts in the UK.
Peppa’s Dance Party in-person events will feature a live show encouraging kids and families to get up and get dancing to Peppa’s latest single – the Piggle Wiggle (available on Amazon Music), as well as party games, interactive dress-up activities and exclusive products.
“For 20 years, Peppa Pig has been a staple in children’s entertainment across the globe. As we honour the legacy of Peppa on this milestone anniversary, we are proud to team up with Amazon to continue fostering love for learning and play through our iconic character,” commented Matt Proulx, svp of global experiences, partnerships and music at Hasbro. “Through Hasbro’s engaging live events and Amazon’s powerful reach in delivering entertaining, educational and wildly fun branded experiences for children and families everywhere, Peppa’s Dance Party is sure to be one to remember.”
In addition, a new Alexa Skill for Peppa’s Dance Party will launch in August to teach children how to do the Piggle Wiggle dance and more.
Special products are also available including the Amazon-exclusive Peppa’s Dance Party Play-set, plus new Dancing Muddy Puddles Peppa, Sing With Me Peppa, Peppa Baking range, plus an array of themed books and party wear.
Fans can also continue to enjoy existing Peppa Pig content including free episodes from the show and free versions of the World of Peppa Pig and LEGO DUPLO Peppa Pig apps, which will be added later this August, all available on Amazon Kids+.
Monte Babington, global head of content at Amazon Kids+, continued: “We’re excited to partner with Hasbro to celebrate Peppa Pig’s 20th anniversary. Kids love Peppa, and we’re thrilled to bring more of her trademark sense of humour to Amazon Kids+, where they can enjoy thousands of age-appropriate videos, books, and games. We can’t wait for families to join in the dance party celebration, creating special memories with Peppa and Amazon Kids+.”
