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Harrogate seminars to cover consumer trends and social media

The hot topics which will be covered in this year’s Harrogate seminar programme have been announced and will cover consumer trends and social media among others.

Organised by the The Baby Products Association, the programme will include a fantastic line-up of speakers covering a wide range of subjects which can help with business in the nursery industry, for manufacturers, suppliers and retailers.

Fraser Bradshaw of creative agency saintnicks will explore the role of brands to consumers and how they can keep their relevance in a world of over-supply, outlining the key steps to strengthening brands and achieving sales growth on and offline.

Jonathan Watson and Nick Richardson of The Insights People will give visitors a heads-up on consumer trends in the nursery sector and an insight in how they can engage with consumers effectively and encourage sales in an ever-changing, highly competitive market place.

Ross Hewitt of Secret Pie will explain the importance of smart social media planning, covering how retailers can get organised with content and begin to create a plan that will help them to stay focused on messages to their existing audience while also attracting new followers.

Finally, the uncertainty of Brexit is a hot topic and will be raising a lot of questions as we draw closer to the day itself. Sara Ludlam from leading law firm 3Volution will explain the possible implications for companies in the nursery industry from a commercial and intellectual property perspective.

The Seminar Theatre is located in Hall Q of the Harrogate Convention Centre and seminars will be taking take place on Sunday 24 and Monday 25 March.

Full details and times can be found on the HINF website.

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